All ADS website builds include a basic search engine optimization. This EXTENDED program includes analysis of the market and your website content with a specific eye on Google® SEO, keyword/phrase consultation and content consultation, site and directory submissions, Google Analytics, and Google Places profile completion. Re-analysis / implementation occurs monthly over the length of the program (one-time, 6-,12- or 24- months). A typical application includes:
We look at 3 to 5 of your competitors' websites to help adjust your seo strategy in order to increase the uniqueness and effectiveness of them within your industry (emulating in part what we find at competitor sites). This process includes content suggestions (keywords/phrases) for your site.
We ensure that meta-data is written specifically for the page and that the keywords are appropriate for the density of keywords in content on each page. We'll also revise meta-data clearly missing i.e. h1, h2, h3, TITLE and ALT tags and a full set of revisit, copyright, etc.
Using World Wide Web consortium standards, we will analyze your web site for errors and will provide the corrective action to fix poor coding on the site relating to SEO. Depending on your site, additional quoting may be necessary.
We will look at inbound and outbound links on your site, verifying and correcting existing outbound links,
coordinating with your staff for additions/revisions.
*With contact info, we can contact vendors for the addition/correction of inbound links to your site from theirs for improved overall footprint.
We will implement and provide logins for Google Analytics; you can monitor traffic patterns, sources, rankings per your keywords/ phrases as well as access to other Google monitoring settings and tools (i.e. funnels/goals). We will also complete your business profile at Google including all pertinent info, photos (up to 10), videos, hours, credit cards, etc.
Analysis and implementation of your website to general directories (yelp, merchantcircle, northshoreinsider, superpages, yellowbook, localsearch, citysearch.com/chicago, buyerszone.com, etc.) as well as and industry specific ones to help broaden your onlline footprint. Based on a provided script, creation of Social Media profiles (Twitter, Facebook, Angie's List, LinkedIn) is provided.
Final pricing depends largely on the amount and type of content and number of pages but is generally below $1,500.
Using results from the keyword process aforementioned, we can assess costs on implementation of a Google AdWords campaign whereby you can have specific word or phrase triggers resulting in ads in the right column on a Google search. We consult and adjust to your budget settings for daily and monthly spend (throttle).
Consultation of e-marketing considerations (html e-mail, banner ads, blogging, etc.) as well as traditional methods (direct mail, post- or rack-card development) can be quoted separately at no charge.