Our Methodology

Strategy, Scope

The strategy and scope of a project can make or break it. With 17 years of experience, our insight on best practices and project challenges provide for exceptional critical thinking and planning so often under developed. Early-stage definition of a project's scope and the strategies to achieve them allow us to provide you a superior product within budget.

Focus, Design

Targeting your communication resources effectively drives results. We help assess your audience needs and pain points and your product or service that meets these needs. Next, we focus on developing pertinent, brief content, engaging design style and imagery, and key messaging - all which drive campaigns that provide results.





Process, Management

Business isn't only about the 50,000 ft. grand scheme; it's about the small things as well. Our years of experience have resulted in lessons. We pair these with use of our online project management system "Collab" as a funnel for all communications. Keeping track and status of those details once we get them is streamlined. Our process maps provide top-quality results, efficiently, with critical attention to even the small issues; that's what you're paying for at ADS and why our clients continue to come back.

Review, Testing

Everything needs to come together cohesively when 1) going to press or 2) going live with a website or online collateral. With our tickets and tasks systems, we delegate and check completion of items as they occur and then provide Quality Control review before you're aware of the project update. Along with standard proofing checks, thorough knowledge of pre-press file setup, substrates and inks, media-specific issues - all come into play for print project QC.

Cross-browser, cross-platform testing is conducted for all web projects. We develop strong code from the start, but testing is always done using "beta" sites to provide our staff with semi-live testing environments and end-users access to help provide feedback. With so many browser-related issues and environment-driven work-arounds, we've found this extremely productive for development and QC while projects proceed.

Response, Expertise

We maintain software and hardware updates and are committed to investigating and testing newer technologies and production methods; it's just good business. Your projects are completed efficiently and to today's highest standards. We own and manage a full rack of servers, hosting over 200 sites, many with special hosting requirements and/or secure environments. The knowledge-base to setup and maintain this is extensive and we're committed to keeping in-house staff qualified and available for your needs.

Planning Ahead

As our case studies demonstrate, we often provide multiple services to our clients. We also have experience collaborating with companies as their needs evolve, moving between services and/or requiring more elaborate levels of service. We tailor approaches for each scenario, working with staff and budgets to help short- and long-range goals become a reality. As your business grows, we welcome the opportunity to provide consultation, assessment, cost-analysis or any help with planning you require.

We have the ability to follow through with design, development and deployment of these strategies. Please consider us when establishing your business plans for the future.

In Practice

We helped develop the scope and deployment strategy for an online system (supply chain transparency) that is now in its second release and selling in very lucrative market segments.  




In Practice

During an assessment of Eisland Builder's goals and audience (mid- to high-end home owners on Chicago's northshore), we decided to feature existing, beautiful photography of their fine cabinetry work and kitchen remodeling. We created succinct content and provided design and development of an a-typical 12-page brochure, a leave-behind or bulk mailed with wafer seals.  

In Practice

Our client manages over 40 buildings for their investors. We photographed nearly all building (inside and out), developed printed collateral, a website consolidating information from multiple exterior sources renewed nightly, a login for their clients to see key financials, and a CMS allowing manipulation of property details and photography at the server.  




In Practice

One of our clients handles investments in the oil industry. We conceived and produced an online system allowing them to upload financial data, setup accounts and set permission-based access for their client base. We provided testing and education prior to deployment on a secure ADS server; it's been performing with minor adjustments for more than 2 years.  





In Practice

A new client had a very strained relationship with their hosting company; their asp.net storefront of over 16,000 products was at a dead url. Within four days, we had them up and running on one of our servers, all products online and a fix to a recurring shopping cart error the old vendor was unable to fix.  




In Practice

One of current clients has a business model that is moving into online distribution at a fast rate. We're helping conceive, cost, deploy and test various vehicles to facilitate a transition to an online model.